Privacy

Respecting the privacy and confidentiality of your personal information is important to Blue Ridge Atlantic. This Privacy Policy explains how Blue Ridge Atlantic collects, uses, and discloses the information you provide while using the Blue Ridge Atlantic Web site at http://www.braewater.com (the “Web Site”).

1. Information About All Web Site Users – If you browse the public portions of the Web Site, you do so anonymously. Blue Ridge Atlantic does not collect your personally identifiable information unless you voluntarily provide it to us or you use the password-protected portions of the Web Site. Blue Ridge Atlantic may, however, automatically collect certain non-personally identifiable information regarding your use of the Web Site, such as the Internet Protocol address of your computer, your Internet Service Provider, the type of computer and operating system you are using, the pages read and any content downloaded. This information is not linked to you as an individual user. Rather, it is recorded as general statistical information, which may be used and disclosed to others by Blue Ridge Atlantic to monitor use of the Web Site, to improve the Web Site, and generally to enable us to provide you with the best possible Web experience. That information may be retained indefinitely for future statistical analysis and other purposes.

2. Voluntary Provision of Personal Information – During your use of the Web Site, you may be asked to voluntarily provide certain personally identifiable information, such as your name, email address, postal address and telephone number, in order to enhance your use of the Web Site or for purposes such as facilitating correspondence with you, registering your entitlement to access certain special features of the Web Site, or to complete transactions. It is always your choice whether or not to provide that personal information. If you choose not to provide requested personal information, you may not be able to use certain features of the Web Site.

3. Cookies – Blue Ridge Atlantic uses “cookies,” a standard technology that installs a small text file on a visitor’s hard drive to permit the Web Site to recognize future visits by that computer. Cookies enhance the convenience and use of the Web Site. If you personalize pages, register to download information or watch an archived Webcast, a cookie helps Blue Ridge Atlantic remember who you are. As a result, you save time by not having to enter the same information repeatedly. Cookies enable us to understand who has seen which particular Web site pages, to determine how often these pages are visited, and to track the most poplar areas of our site. A cookie will NOT permit us to learn any personally identifying information about you, such as your real name or address, unless you have previously provided that information to us or you have set the preferences in your browser to provide this information. You can set your browser to notify you when you receive a cookie, giving you the opportunity to decide whether to accept it. You may choose to disable the “cookies” option on your browser; however doing so may affect your use of the Web Site.

4. Permitted Uses – Blue Ridge Atlantic may use your personally identifiable information to contact and correspond with you, to respond to your inquiries, to monitor and facilitate your use of the Web Site, and to improve the Web Site and our services. That information may be retained indefinitely for future statistical analysis and other purposes.

5. Permitted Email Uses – Blue Ridge Atlantic may also use your personally identifiable information to provide you with email or other information about Blue Ridge Atlantic products and services and other matters. At any time you may ask Blue Ridge Atlantic to stop sending you email and other information by contacting BRAE Customer Support Services. Each unsolicited email Blue Ridge Atlantic sends will also tell you how to decline further email.

6. Disclosure of Your Personal Information – The following principles govern Blue Ridge Atlantic’s disclosure of your personally identifiable information:
(a) No Disclosure Without Your Consent – Blue Ridge Atlantic will not sell, trade, lend or otherwise voluntarily disclose your personally identifiable information to third parties other than the Blue Ridge Atlantic customers or as required or permitted by law (as explained in paragraph (b) below) unless Blue Ridge Atlantic has your express consent.
(b) Disclosure Required or Permitted by Law – In certain circumstances, the law may require or permit Blue Ridge Atlantic to disclose your personally identifiable information without your knowledge or specific consent. For example, such information may be disclosed if required to comply with a subpoena, warrant, or court order, or if requested by a government institution, which has the lawful authority to obtain the information. Also, Blue Ridge Atlantic may disclose your personally identifiable information if it believes, in good faith, that disclosure is otherwise necessary or advisable to protect its interests.

7. Location of Information – Blue Ridge Atlantic will store and process your personally identifiable information in Oakboro, North Carolina.

8. Securing Your Information – To help protect the confidentiality of your personally identifiable information, Blue Ridge Atlantic employs security safeguards appropriate to the sensitivity of the information. Nevertheless, all security and privacy risks cannot be eliminated. You can contribute to the confidentiality of your personally identifiable information by not disclosing your username and password to anyone. Also, please never use ordinary email to send us sensitive information, because unencrypted email is generally not secure and cannot be considered confidential.

9. Accessing Your Information – You may request access to the personally identifiable information that you have provided to the Web site, as well as to information about Blue Ridge Atlantic’s use and disclosure of that information, by contacting us at BRAE Customer Support Services. Blue Ridge Atlantic attempts to keep its records as accurate and complete as possible. You can help us maintain the accuracy of your personal information by notifying us of any changes to your personal information.

12. Privacy Policy Changes – This Privacy Policy may be changed from time to time. Revised Privacy Policies will be posted here. This Privacy Policy is dated: June 1, 2007.

13. Your Comments – If you have any comments or questions about this Privacy Policy please contact BRAE Customer Support Services.